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Ismonia x eLeMAe Collection - Catalogue Layout.
On Saturday 8 June, we asked some friends of ours who bought from the Ismonia x eLeMAe collection to model their purchases. It was a lot of fun, and a great way to get to know how our products were recieved. We had the help of Lilly’s (eLeMAe) photographer friends, Katelyn (@katelynetc) and Tiger (@photigeraphy). Be sure to check out their work on instagram, and you’ll see their credits under the photos they took within this publication.
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![Red Concept - 1st Spread](https://cdn.myportfolio.com/6d982d7cb281ffc25bc9e17de9e7a462/acf5cae0-c40a-4523-8180-c7fa45c33763_rw_3840.jpg?h=5d001a2409f8033440f416f2973ab507)
Red Concept - 1st Spread
![Red Concept - 2nd Spread](https://cdn.myportfolio.com/6d982d7cb281ffc25bc9e17de9e7a462/af31920e-b43d-42eb-a6fd-5a9a415f1556_rw_3840.jpg?h=2986952f2792e3007a8817979e7c28a9)
Red Concept - 2nd Spread
![Blue Concept - 1st Spread](https://cdn.myportfolio.com/6d982d7cb281ffc25bc9e17de9e7a462/71edc343-3dee-4f71-9e7b-d4bf05823408_rw_3840.jpg?h=bd9b5bf4cec41caca11d4b3259686d95)
Blue Concept - 1st Spread
![Blue Concept -2nd Spread](https://cdn.myportfolio.com/6d982d7cb281ffc25bc9e17de9e7a462/15480012-d853-4436-b59b-d63bf02461c4_rw_3840.jpg?h=5441dd1d3916a441c72f5f5018cbfac3)
Blue Concept -2nd Spread
Typography student project. Brief was to create two spreads using features similar to The Age's 'Good Weekend' magazine, based on the article Hong Kong - Table by Table.
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Classical Sans Catalogue - Brief was to create a booklet based on a group of typefaces. The booklet also had to follow a theme created by the students. I was assigned classical sans serif fonts, and together with 2 other students, we created a booklet based on a streetwear clothing catalogue. The book focuses on the classical sans serif typography but also serves a satirical examination into 'hype beast' clothing culture, like Supreme, that use sans serif type to base their design aesthetic upon.
![](https://cdn.myportfolio.com/6d982d7cb281ffc25bc9e17de9e7a462/ac7f9735-3134-4625-8f46-ac19572a071e_rw_3840.jpg?h=b999abd23411f3fcf5c959e2d23bdb4a)
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Student project - created a book on a famous Typographer. I was assigned Adrian Frutiger, and created a booklet using Frutiger font as the main typeface.